Alright, I think marketers have jumped on the social media gravy train. eMarketer reported on a study from the Association of National Advertisers showing the growth of social media adoption by US marketers since 2007. When asked back in ‘07 how many of them were using social media in their marketing, only 20% of marketers raised their hand. Fast forward to today, and a whopping 90% of US marketers claimed social media as part of their marketing strategy in 2012.